Beetroot Creative was founded in 2004 by Steph Casey. Steph holds a BA in French and Linguistics and was employed in writing and editing roles at the Ministry of Education and the New Zealand Qualifications Authority before following her creative passion and retraining in graphic design at Massey University and the National College of Design and Technology. On finishing her graphic design studies she gained professional experience working for Wellington design agencies for three years.


Armed with qualifications and industry know-how in both copywriting and graphic design, she established her own creative agency – the then-named  Beetroot Communications Limited.

Since then a steady stream of businesses and organisations from the hefty to the fledgling have relied on the company’s services to provide intelligent and creative graphic design, web design and copywriting with a focus on tangible results.


Beetroot Creative partners with a team of complementary specialists on specific projects, making it a go-to company for jobs that range from the small to the large and multi-faceted.


Steph Casey is also a singer-songwriter whose debut album "Whisper & Holler" went straight to #4 on the NZIM Charts. Her songs won accolades in the UK Songwriting Contest two years running and she received the People's Choice Award at the 2013 Wellington Folk Festival. Steph performs regularly either solo or with her band. Music and upcoming
shows at