COPYWRITING, EDITING & COMMUNICATIONS

Beetroot Creative has been providing high quality copywriting, editing, proofing and communications services to its clients since the company was founded in 2004. Director Steph Casey holds a BA in Linguistics and French, has completed a number of business writing courses, and was employed for three years in full-time writing and editing roles at the Ministry of Education and New Zealand Qualifications Authority.

CASE STUDIES

MINISTRY FOR THE ENVIRONMENT
Beetroot Creative worked on the design and proofreading of several large publications on climate change for the Ministry for the Environment, flagging typos and errors so they could be corrected before public release of the booklets.


FEEDBACK FROM MINISTRY FOR THE ENVIRONMENT
“ In my role as Senior Communications Advisor at the Ministry for the Environment, I contracted Steph Casey of Beetroot Creative to work on a ‘Preparing for climate change – a guide for local government’ booklet. Steph came up with a design which fitted the brief of looking great but corporate at the same time, as well as being easy to read (as the content was quite technical). She also did an excellent job of proofing the booklet once the text was laid out and picked up a number of typos which had slipped through several people. I would thoroughly recommend Steph for her design and proofing expertise, thoroughness in making amendments, communications skills (i.e. keeping us informed throughout the process) and friendly/helpful/’nothing’s a problem’ personality.”
– Claire Harman, Senior Communications Advisor, Ministry for the Environment

BIZ BUDDY LIMITED
Biz Buddy approached Beetroot Creative needing a communications piece that was clear and well structured, and written in the professional yet approachable tone that reflected the Biz Buddy culture.


FEEDBACK FROM BIZ BUDDY
"Steph composed a document for us to explain to potential consultants how the Biz Buddy Consultant model works in practice. She listened to what we wanted, asked some great questions to help us clarify what we needed and developed the content.  The end result was a document which had the feel and tone that we were after. Steph is really easy to work with and delivers quickly and efficiently.  I would highly recommend her." 

– Susan Handisides, Director, Biz Buddy Ltd

CAPITAL ADVICE
Beetroot Creative worked with mortgages and insurance company Capital Advice, editing and proofing their quarterly newsletters and brochures to ensure they contained quality and and error-free content before being designed, printed and delivered to customers.

FEEDBACK FROM CAPITAL ADVICE
"Since our establishment, we have drawn on Steph’s services to communicate to our client base. In particular with the editing of our newsletters, brochures and production of innovative promotions – all of which have been done to a very high standard despite the tight deadlines put on her! For a prompt and professional service I’d be very happy to recommend Beetroot Creative."
– Kit Jackson, Director, Capital Advice (formerly Capital Mortgages]

ESSENCE ARCHITECTURAL DESIGN
Essence Architectural Design approached Beetroot Creative to write the copy for its display board entries into the NZ Architectural Design Awards (ADNZ). The maximum word limit was tight and the timeframe even tighter! The challenge was to meet the ADNZ-specific guidelines for the descriptions, present the design features and creative solutions in an elegant way while covering the technical aspects of the projects, and create final descriptions that read well overall. Essence Design went on to win the ADNZ 2016 Architectural Design Award for Residential Alterations and Additions with this entry, and their feedback  was that the display board content contributed significantly to their win.


FEEDBACK FROM ESSENCE ARCHITECTURAL DESIGN
"I just wanted to thank you so much for the amazing work on my design award boards, for the upcoming Architectural  Design Awards. You are one talented and creative person, and your copy writing/editing skills were very much appreciated. You had great patience to sit with me and to offer excellent advice on the structure of sentences, and the flow of the text. It has made a real difference to the quality of the boards. Unfortunately I did not give you a lot of time for the completion of your work, however you did really well under the pressure and I could not have achieved the deadline without your help. I shall be definitely using your services again. I would not hesitate in highly recommending you to anyone looking for these type of services. Many thanks."

– Robyn De La Haye, Director, Essence Architectural Design Limited

SHAPE INTERIOR DESIGN
Sharon Magee, Director of Shape Interior Design needed succinct and well-worded copy for her company website, that also included key words for search engine optimisation (SEO). Beetroot Creative helped shape her ideas and descriptions into engaging, SEO-friendly copy which described her business and services in a style that was informative, and appealing to her potential customers.
Beetroot Creative also edited and proofed the monthly Shape Interior Design newspaper column in the Kapiti News, making sure it was well written and free of errors before being submitted for publishing.


FEEDBACK FROM SHAPE INTERIOR DESIGN
“I have a stunning website often commented on by clients and others. It turns out [Steph] was a copywriter … so she helped me write the content of my site, which made the whole thing really easy for me. Beetroot Creative also edited and proofed the text for my monthly interior design columns in the Kapiti News, which was great because I could send them off knowing there were no mistakes and the articles flowed well”
– Sharon Magee, Director, Shape Interior Design